Lights, Camera, Swimwear!

It's always so exciting when we get to shoot a bunch of
new styles! We love getting our girls in and spending
the day in the studio! We just found these photos from
a 2009 shoot!

                    Hair and Make-Up with Kelly!

There's nothing quite like a                 Sue and Alana

          tea break!
   (see models eat too)

   See girls, even models                           Lisa

   need a bit of adjusting!

Love SR

Happy Birthday to Us!

IT'S OUR 29TH BIRTHDAY!

Well it has been a long and winding road and today we celebrate 29 years of designing swimsuits that fit women of all shapes and sizes. We're busy planning 2011 with thoughts of a retro collection and revamping some of our classic styles in new colours and patterns. But before we go to far into the future we thought it was time to look back.

How did we get to be here?

The impetus to start the whole thing off came when Sue, dissatisfied with what was on the market, made herself a crocheted red bikini and wore it down to Brighton beach in Melbourne. Beach goers were enamoured with her design asking where they could get themselves such a piece.

Sue started designing swimsuits for her friends and eventually enrolled in a textiles course. When she got sick of trying to think of different names for carpet colours, she re-enrolled in a pattern making course. When she was done she conceived her own swimwear label Sue Rice, which she created and sold from her friend's garage.

As more people became interested in her degigns, Sue decided to move to Sydney and make a life for herself as a swimwear designer. Things steamrolled and before long she had opened shops up and down the east coast and was stocked all over the country.

In the midst of it all she expanded her business to include made-to-measure swimwear, a practice she is well remembered for. We still have many customers coming in asking for the service (which we ceased 15 years ago).

When family life and life more generally needed to take a bigger priority in Sue's life she downsized. Thanks to the advent of the blessed internet, women all over the world can still buy Sue Rice designs and those who live close by can still visit our design studio come retail store in Glebe, Sydney for personal fittings and to meet Sue herself who still works there as sole designer.

Sue, in that first red bikini, windsurfing where it all began: Brighton Beach, Melbourne.



Love SR

A Litte Sue Rice Christmas History

MERRY CHRISTMAS GIRLS.

We've been looking through old photos and we have

put together a mini Sue Rice Christmas history. We

love when Christmas time comes around and we

all go to our favourite restaurant, The Mixing Pot, just

up the road from us. We take a photo every year and

we'd like you all to meet our fabulous girls both past

and present:

Christmas '04: Lisa, Dawn, Julie and Sue

Chrismas '05: Lisa, Sue, Zoe, Trent

and Dawn.

Chistmas '06: Zoe, Trent, Sue and Lisa

Christmas '07: Dawn, Zoe, Charlie,

Trent, Lisa, Sue



Christmas '08: Lisa, Dawn, Trent, Sue

and Georgia

Christmas '09: Donna, Zoe, Sue,

Georgia and Lisa

Christmas '10: Kat, Elly, Georgia,

Sue and Lisa



Where were you born?

There's not many of us left - we thought you'd like

 to know we are proudly Australian born and bred. 

Latte or Late?

 

Georgia comes to work every morning, at one minute to ten, with a latte in one hand and her favourite: vegemite on toast in the other.

What is your morning sin?

          Love SR

Your Lounge Room Change Room.

We made our first Skype call today! We brought the change room to a cosy home in Brooklyn, New York - it was so much fun!

This NY doll will look great in her Sasha/Kia!

Love SR

Yoko Legsuit

Our new collection which will be coming in over the next few months features many new fantastic options for great thigh coverage. Yoko is the first, and with its cut out holes (back and front) and closed in straps for maximum movement, Yoko is adorable and perfect for exercise.