The Swimdress

The Swimdress enjoys a proud place in the history of the evolution of swimwear. It is claimed that the style was first spotted in the Orthodox Jewish community, who created it in order to achieve the twin desires of modesty and looking fabulous.

Over the course of the long history of the swimdress, the style has become shorter and sassier. The style is very popular amongst plus size women and is also often sported by ladies who want that adorable retro swimsuit look.

A very comfortable and stylish alternative to board-shorts, the swimdress is a cute and girly way to cover up the top of the thigh. Waxing is a non-issue with this style (a huge plus for many of us!) Unlike many styles of board-shorts, the skirted nature of the swimdress doesn't cling to the widest point of the leg, making it more flattering and easier to wear.

Our swimdress is called Sarina. Made from our robust Chlorine Resistant fabric, this little number has great bust support, is fully lined and incredibly flattering. Check it out here.

Penny + Sam

Meet our newest bikini. Penny + Sam is our newest bikini featuring adorable pleating over the bust and pant. Includes excellent powernet bust support for uplift and shaping and a clip back. Penny Sam is fully lined. Penny + Sam is made in our new shiny lycra, with just the slightest hint of shimmer and sparkle.

Suitable for Busts: A, B, C

Sizes: 10, 12, 14 & 16

Price: AUD$199 (US Price approx $155 for all other prices see here)

Rebecca + Superpants

Rebecca is the newest creation from the Sue Rice design studio. Our long awaited bandeau tankini is based on our previous one piece Renee but more versatile in a tankini style. Rebecca features wide elasticised edge for a firm hold, powernet bust support for uplift and shaping, side boning in bra, optional detachable halter spaghetti straps, Front lined. Red bow detail on Black/Gingham only. Paired with our best selling Superpants which feature no elastic on the waist for a smooth look. They won't grab at soft flesh!Sizes: 10, 12, 14, & 16Busts: Suitable for B, C & D Cup SizesPrice for Set: AUD$210 USD$163.80 (US price is approximate)Not sure of your size? Take out the guess work with our Size Calculator. We ship all over the world, visit our Currency Selector to work out what Rebecca/Superpants costs where YOU live. Remember that if its not right, you can send it back for a refund (minus postage) or exchange. See our Online Returns Policy for more details.
Rebecca in Black/Painted Tulips

In Painted Tulips/Black Rebecca will transform you into one striking, classy & sassy lady. This pattern features gold foil.
Rebecca in Black/Gingham

In Black/Gingham with a sweet little Red Bow, Rebecca will ensure you are the most adorable gal at the beach.
Patterns

Paris

Soft Flowing Georgette Caftan. Features soft, draped hood, gentle V-neckline with french seams inside,side splits. After something fabulous to slip on and off at the pool or beach? Well then Paris is the perfect cover-up for you. So comfortable and beautiful Paris will roll to fit neatly into your handbag.

Click here or on any of the pictures for more information or to buy now.

Wear Paris at the beach or slip it over a camisole for day wear!

Sizes: One size fits sizes 10-24

Price: AUD$89 USD$69.42(US Price is approximate)

Colours:

Calls for health warnings on digitally enhanced photos!

"Retouched photograph aimed at changing a person's physical appearance".

This is the health warning campaigning MP Valerie Boyer would like to see displayed on all airbrushed photos.

Mrs Boyer wants to "combat the stereotypical image that all women are young and slim."

She believes the law should be expanded to include "Billboard photos and those on product packaging, as well as photos used in political campaigns or artistic photos"

The fine for enhancing a photo without displaying a warning would be 30.000 Euros or 50% of the cost of the advertising campaign.

Mrs Boyer wanted to make it clear, that this was "...not an attempt to damage creativity of photographers or publicity campaigns, but to advise the public on whether what they are seeing is real or not."

Source: http://www.telegraph.co.uk

PeggySue

Time to meet PeggySue!

PeggySue is our adorable new country-glam Tankini. PeggySue features pretty peasant style bra with small keyhole and frills being pulled in that can be adjusted, powernet bust support for uplift and shaping, fully lined.

Paired with our famous Superpants, featuring elastic-free waist for a smooth look. Won't grab at soft flesh.

Price for Set: AUD$194 USD$151.32 (US price is approx)

Price for Top Only: AUD$149 USD$116.22 (US price is approx)

Suitable for Busts: B, C & D

Sizes: 10, 12, 14, 16 & 18

Not in Australia or America? We ship all over the world, visit our Currency Selector for more prices around the world.

Black & Gingham

PeggySue is Country Sleek in classic Black and Gingham. Unbeatably elegant with more than a hint of adorability! This fabulous combo will never go out of style.

Henna & Cola In Henna and Cola, PeggySue will make you the ultimate earth girl. Rich Henna is contrasted with sweet bubbly Cola to make for a beautifully subdued look. An excellent choice if you want to move away from black.

Pesto & Cider In crisp, slightly sparkly Pesto contrasted with warm bubbly Cider, this PeggySue will make jumping in the water simply irresistable. If you're a colour fiend PeggySue in Pesto and Cider is the one for you. Be quick! Limited stock in this fabulous combo.

Pair your PeggySue with a beautiful matching Magic Long Sarong. Magic Long Sarongs are available in loads of colours, including Black, Henna and Pesto. These Sarongs are made out of the same fabric as the swimsuits, so they can be taken in the water for a little splash about. The perfect way to make a versatile outfit you can comfortably wear poolside or at the beach for all those fabulous non-swimming activities like post swim coffee, beach picnic or cocktails at the resort. Magic Long Sarongs can also be worn over the shoulders for great sun protection. One size, which is best suited to sizes 12-18. Features easy pull-through tie and ring for adjustable closure. Approximately knee length. Magic Long Sarong - AUD$79 USD$61.62 (US price is approx). If you like these colours and patterns, then make sure you check out Adele, also available in Henna+Cola and Pesto+Henna. Two different Bust sizes for B, C & D and DD & E. Up to size 18. You can order Adele as a Halterneck or Crossover (see right). Adele+ Superpants - AUD$199 USD$155.22 (US price is approx)

Swimwear & Body Shape

In over 25 years experience fitting real women from all over the world, Sue Rice has worked out that the most flattering swimsuits are those which support, hide or divert the observers eye away from the perceived problem area.

Below are 6 of the most common body types.

Large busts need extra-strong support:

• underwire or
• softer control-mesh shaping, and
• coverage at the side-armhole

so that you're not spilling out. Click to go to the Bust Support Shop now.

Average bodies have that enviable well–proportioned bodyshape, usually similar measurements for bust and hips.

We have lots of styles to suit you. Check out our One Piece Shop by clicking on the image at left. Also check out our Bikini Shop and Tankini Shop for more suggestions.

Hippy girls need a few tricks and optical illusions to bring balance to the figure.

You can do this by directing the eye of the observer to your figure assets, by using some clever styling tricks.

Click and hop into the Hip Shop for some ideas.

Long bodies want swimsuits that don’t ride up or pull down on the shoulders. This is not only uncomfortable but it tends to flatten the bust too.

Of course, any two–piece (bikini or tankini) would be suitable.

Click here to discover some solutions to these problems.

Smaller busted girls young or more mature, tend to want to be fuller or boosted up to give the illusion of a larger bust. Padded cups and gathering can help give the illusion you are after. Alternatively, a sleek unpadded style can look great.

Click to go to the Small Bust Shop for suggestions.

Soft and/or big tummies go hand in hand with life and it’s changes. Many women say that their tummies have never been the same since they had children. But don’t despair...help is at hand.

See styles that lift and support by clicking here.

New Glamour Tankini 1950's Inspired

Celeste + Superpants

Have you ever wanted to be a mermaid? Or perhaps a 1950's pin-up girl? Now you can, in our stunning new tankini Celeste.

Celeste features...

Flattering and feminine cross-over bustline, with built in powernet bust support for uplift and shaping provides great support and looks adorable.

Beautiful retro soft halter creates a stunning neckline, and echoes the fashions of bygone fashionistas.

Extra long ruched top is adjustable in length and does a fabulous job of flattering the tummy and hips.


Paired with our famous Superpants, which feature an elastic free waist for an unbeatably smooth line.

Suitable for Busts: B, C & D
Sizes: 10, 12, 14, & 16
Price for Set: AUD$210, USD$163.80 (US price is approx)
Price for Celeste Top Only: AUD$165, USD$128.70 (US price is approx)
Colours:

Julie Goodwin wears Sue Rice

Check out Sue's latest press release about Plus Size Swimwear.

Julie Goodwin, Australia's first masterchef, and a size 18, models Sue Rice's swimsuit with a new level of confidence. Suerice.com.au increases size range of her collection and offers an innovative way for plus size women to buy swimwear online.

Click Here to read on.....

Plus Size Swimwear

As we've been discussing, purchasing a new swimsuit can be nothing short of a trial. If you wear a plus size, then the process is just so much harder, because there really isn't a lot of swimwear out there which fits and (shock horror) you might actually like.


We completely understand this, which is why we have a Plus Size Shop on our website, dedicated to swimwear for size 18+


We have just created a new tankini set called Betty+Brie, which is one of our best plus size designs to date. With a gorgeous long, loose top and high pants with extra panelling this swimsuit was designed based on feedback we've had from you and fitted on many of our fabulous plus size clients who all agree that it is the most flattering piece they've ever worn.

Betty+Brie is the first swimsuit we've ever made in a 24, we hope you love her!


Check Betty+Brie out here.

Top 10 Swimsuit Shopping Tips

Congratulations!

You have decided to embark on a devastatingly painful, heartbreaking, humiliating, alcohol & binge-eating inducing, relationship & soul destroying, sweaty gymnastics of body contortionism that is selecting your new summer swimsuit.

Seriously, we get it. I'm not kidding. WE GET IT! Buying a swimsuit isn't fun. It is worse than buying jeans, which is universally awful.

It was recently when a woman told me that she had spent longer deliberating over her last swimwear purchase than she did over BUYING A CAR. And it was then that I thought...ENOUGH!

Read the whole article

'Click the Share button to create links to this email on popular social networking and bookmarking size like Facebook, Twitter, and Digg.'

Now you can view Sue Rice email newsletter archives in case you missed out on any news. See them here

New Collection Chlorine Resistant Accessories

We have recently created a brand new collection of Chlorine Resistant Accessories and Coverups.

They are designed to accompany our new range of gorgeous Chlorine Resistant Swimwer.

CHECK THEM ALL OUT HERE

More Lycra Strips in ACTION

More hingey than a hinge.

Feminise your eletrical cables AND keep them orderly. They're almost as cute as the dog now.


Does your ironing board cover ride up and off? Sue's doesn't.

Sue Rice's Incredible Lycra Strips

For only $2.00 - You’ll find a million and one uses for these INCREDIBLE LYCRA STRIPS. Once stretched, they curl and become longer and stronger. Approx 7 assorted colours/prints in each pack.

PRETTIER than ribbon
STRONGER than rope
EASIER TO HANDLE than sticky tape
MORE FLEXIBLE than wire
GENTLER on hair
MORE FORGIVING on plants than gardening twisties
LONGER LASTING than a rubber band
CUT it, PLAIT it, TWIST it, STRETCH it, BIND it, WRAP it.

Check out some of places we're using our lycra strips right now.

Sasha Loves her Lycra Strip Bow, and is so content with how fresh her doggy biscuits stay, when fastened with a Sue Rice Lycra Strip!

Lycra Strips are perfect Hair-ties, Key Rings & Ribbon.

Lycra Strips in the Natural World...

Lycra Strips are More Handy than your Fix-it Man

Chlorine Resistance

You wouldn't wear a ballgown to the office, would you? It's the same as wearing your beach bathing suit in the pool. It's just not done!

In such a sunny, sports oriented environment as Australia and the US, we still expect our lycra swimsuit to last in chemically treated pools and spas. And why not! We are so technologically advanced to develop computer chips and send robots into space, we should be able to wear our swimsuit in the pool one day and the beach the next. Right?

Wrong! The sad fact is that despite all the technological advances that the inventors of lycra, Du Pont, have made, the swimsuit still ends up looking like a thin, shapeless sack often after only a few exposures to chlorinated water in swimming pools. The effects are even more dramatic when the heat factor of the spa or heated public pool is added to the cocktail.

Back in the 1930's, Dunlop chemists developed "Lastex" to replace heavy boning and lacing in corsetry. It found it's way into swimsuits but zips and shirring were still used to retain the corset-like appearance. The invention of elastomeric fibres such as lycra revolutionised lingerie and swimwear eliminating the need for zips due to it's superior shape retention. The fibre was knitted into nylon, polyester or cotton in a unique way to gain maximum stretch and shape retention. Yet to this day, chlorine still defeats it, perishes it, destroys it.

Nevertheless, looks like chlorine is here to stay. The greenish-yellow gas, named in 1810 after the Greek word for green; khloros, quickly became one of the world's most effective disinfectants. According to the Chlorine Chemistry Council, "it bonds with and destroys the outer surfaces of bacteria and viruses".

Today it plays a role in over 10,000 products from surfboards and tennis rackets to deoderants and perfumes. It forms the basis of 85% of the world's pharmaceuticals and it "purifies" much of the world's drinking water. Is it any wonder it is used as the principle disinfectant in swimming pools worldwide?!

It's also cheap to make. North America alone produces 12 million tons of chlorine per year. There's no doubt that it seems to produce a number of benefits. We don't suffer from typhoid and cholera any more. But what is the ubiquitous chlorine really doing to us?

Remember the green plastic hair we had as kids after a summer of swimming. And those burning eyes! If the swimsuit is perishing, what is it doing to the health of the person wearing the bathing suit? Recent research suggests that exposure to chlorine in pools may cause breathing trouble.

And what about our drinking water.... According to the National Cancer Institute in the US: "drinking chlorinated water may as much as double the risk of bladder cancer". Obviously drinking swimming pool water is definitely not a good idea....

Click Here to read the full article....