The Swimdress

The Swimdress enjoys a proud place in the history of the evolution of swimwear. It is claimed that the style was first spotted in the Orthodox Jewish community, who created it in order to achieve the twin desires of modesty and looking fabulous.

Over the course of the long history of the swimdress, the style has become shorter and sassier. The style is very popular amongst plus size women and is also often sported by ladies who want that adorable retro swimsuit look.

A very comfortable and stylish alternative to board-shorts, the swimdress is a cute and girly way to cover up the top of the thigh. Waxing is a non-issue with this style (a huge plus for many of us!) Unlike many styles of board-shorts, the skirted nature of the swimdress doesn't cling to the widest point of the leg, making it more flattering and easier to wear.

Our swimdress is called Sarina. Made from our robust Chlorine Resistant fabric, this little number has great bust support, is fully lined and incredibly flattering. Check it out here.

Penny + Sam

Meet our newest bikini. Penny + Sam is our newest bikini featuring adorable pleating over the bust and pant. Includes excellent powernet bust support for uplift and shaping and a clip back. Penny Sam is fully lined. Penny + Sam is made in our new shiny lycra, with just the slightest hint of shimmer and sparkle.

Suitable for Busts: A, B, C

Sizes: 10, 12, 14 & 16

Price: AUD$199 (US Price approx $155 for all other prices see here)

Rebecca + Superpants

Rebecca is the newest creation from the Sue Rice design studio. Our long awaited bandeau tankini is based on our previous one piece Renee but more versatile in a tankini style. Rebecca features wide elasticised edge for a firm hold, powernet bust support for uplift and shaping, side boning in bra, optional detachable halter spaghetti straps, Front lined. Red bow detail on Black/Gingham only. Paired with our best selling Superpants which feature no elastic on the waist for a smooth look. They won't grab at soft flesh!Sizes: 10, 12, 14, & 16Busts: Suitable for B, C & D Cup SizesPrice for Set: AUD$210 USD$163.80 (US price is approximate)Not sure of your size? Take out the guess work with our Size Calculator. We ship all over the world, visit our Currency Selector to work out what Rebecca/Superpants costs where YOU live. Remember that if its not right, you can send it back for a refund (minus postage) or exchange. See our Online Returns Policy for more details.
Rebecca in Black/Painted Tulips

In Painted Tulips/Black Rebecca will transform you into one striking, classy & sassy lady. This pattern features gold foil.
Rebecca in Black/Gingham

In Black/Gingham with a sweet little Red Bow, Rebecca will ensure you are the most adorable gal at the beach.
Patterns

Paris

Soft Flowing Georgette Caftan. Features soft, draped hood, gentle V-neckline with french seams inside,side splits. After something fabulous to slip on and off at the pool or beach? Well then Paris is the perfect cover-up for you. So comfortable and beautiful Paris will roll to fit neatly into your handbag.

Click here or on any of the pictures for more information or to buy now.

Wear Paris at the beach or slip it over a camisole for day wear!

Sizes: One size fits sizes 10-24

Price: AUD$89 USD$69.42(US Price is approximate)

Colours:

Calls for health warnings on digitally enhanced photos!

"Retouched photograph aimed at changing a person's physical appearance".

This is the health warning campaigning MP Valerie Boyer would like to see displayed on all airbrushed photos.

Mrs Boyer wants to "combat the stereotypical image that all women are young and slim."

She believes the law should be expanded to include "Billboard photos and those on product packaging, as well as photos used in political campaigns or artistic photos"

The fine for enhancing a photo without displaying a warning would be 30.000 Euros or 50% of the cost of the advertising campaign.

Mrs Boyer wanted to make it clear, that this was "...not an attempt to damage creativity of photographers or publicity campaigns, but to advise the public on whether what they are seeing is real or not."

Source: http://www.telegraph.co.uk

PeggySue

Time to meet PeggySue!

PeggySue is our adorable new country-glam Tankini. PeggySue features pretty peasant style bra with small keyhole and frills being pulled in that can be adjusted, powernet bust support for uplift and shaping, fully lined.

Paired with our famous Superpants, featuring elastic-free waist for a smooth look. Won't grab at soft flesh.

Price for Set: AUD$194 USD$151.32 (US price is approx)

Price for Top Only: AUD$149 USD$116.22 (US price is approx)

Suitable for Busts: B, C & D

Sizes: 10, 12, 14, 16 & 18

Not in Australia or America? We ship all over the world, visit our Currency Selector for more prices around the world.

Black & Gingham

PeggySue is Country Sleek in classic Black and Gingham. Unbeatably elegant with more than a hint of adorability! This fabulous combo will never go out of style.

Henna & Cola In Henna and Cola, PeggySue will make you the ultimate earth girl. Rich Henna is contrasted with sweet bubbly Cola to make for a beautifully subdued look. An excellent choice if you want to move away from black.

Pesto & Cider In crisp, slightly sparkly Pesto contrasted with warm bubbly Cider, this PeggySue will make jumping in the water simply irresistable. If you're a colour fiend PeggySue in Pesto and Cider is the one for you. Be quick! Limited stock in this fabulous combo.

Pair your PeggySue with a beautiful matching Magic Long Sarong. Magic Long Sarongs are available in loads of colours, including Black, Henna and Pesto. These Sarongs are made out of the same fabric as the swimsuits, so they can be taken in the water for a little splash about. The perfect way to make a versatile outfit you can comfortably wear poolside or at the beach for all those fabulous non-swimming activities like post swim coffee, beach picnic or cocktails at the resort. Magic Long Sarongs can also be worn over the shoulders for great sun protection. One size, which is best suited to sizes 12-18. Features easy pull-through tie and ring for adjustable closure. Approximately knee length. Magic Long Sarong - AUD$79 USD$61.62 (US price is approx). If you like these colours and patterns, then make sure you check out Adele, also available in Henna+Cola and Pesto+Henna. Two different Bust sizes for B, C & D and DD & E. Up to size 18. You can order Adele as a Halterneck or Crossover (see right). Adele+ Superpants - AUD$199 USD$155.22 (US price is approx)

Swimwear & Body Shape

In over 25 years experience fitting real women from all over the world, Sue Rice has worked out that the most flattering swimsuits are those which support, hide or divert the observers eye away from the perceived problem area.

Below are 6 of the most common body types.

Large busts need extra-strong support:

• underwire or
• softer control-mesh shaping, and
• coverage at the side-armhole

so that you're not spilling out. Click to go to the Bust Support Shop now.

Average bodies have that enviable well–proportioned bodyshape, usually similar measurements for bust and hips.

We have lots of styles to suit you. Check out our One Piece Shop by clicking on the image at left. Also check out our Bikini Shop and Tankini Shop for more suggestions.

Hippy girls need a few tricks and optical illusions to bring balance to the figure.

You can do this by directing the eye of the observer to your figure assets, by using some clever styling tricks.

Click and hop into the Hip Shop for some ideas.

Long bodies want swimsuits that don’t ride up or pull down on the shoulders. This is not only uncomfortable but it tends to flatten the bust too.

Of course, any two–piece (bikini or tankini) would be suitable.

Click here to discover some solutions to these problems.

Smaller busted girls young or more mature, tend to want to be fuller or boosted up to give the illusion of a larger bust. Padded cups and gathering can help give the illusion you are after. Alternatively, a sleek unpadded style can look great.

Click to go to the Small Bust Shop for suggestions.

Soft and/or big tummies go hand in hand with life and it’s changes. Many women say that their tummies have never been the same since they had children. But don’t despair...help is at hand.

See styles that lift and support by clicking here.